We’ve provided a table of primary colors and their impact on emotions and at retail – now how about secondary colors? How can you use secondary colors to impact customers through your brand, product labels, logo, etc.?
Secondary colors are made by mixing equal parts of primary colors such that a new color is born. Secondaries are less strong and ‘in your face’ than primary colors – but they influence emotions nonetheless!
Take orange, for instance. It’s a combination of yellow and red. Is there a more ‘alive’ color that you can imagine? When you want to make something ‘pop’ – orange is the way to go. So you see, color doesn’t have to be primary to make in impact.
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Orange
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Here are some more secondary colors to consider when creating your brand pallet.
Green: green is a combination of yellow and blue. Its attributes are all sunny and steady as well, just like its ‘parent’ colors.
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Green
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Here are several secondary colors and their attributes, all in one ‘color psychology’ table.
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Orange
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Green
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Brown
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Purple
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Gray
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Have you ever wondered what the difference was between a hue, a tint, a shade and a tone?
Wonder no more!
• A hue is the property of the color under consideration – a hue of yellow or blue
• A tint is the result of adding white to any color
• A shade is the result of adding black to any color
• A tone is the result of adding gray to any color
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