Stand-up pouches have quickly become a staple in modern packaging. From snacks and supplements to beauty products and pet treats, these flexible, lightweight, and shelf-ready formats are loved by brands and consumers alike. But while their benefits are clear—portability, resealability, lower shipping costs—designing and applying labels for these pouches brings its own unique set of challenges.
Whether you’re new to pouch packaging or looking to optimize your labeling process, this guide walks you through the essentials of stand-up pouch labeling. We’ll cover material choices, label placement strategies, design tips, and how to avoid common mistakes—plus, we’ll introduce how working with Leapin’ Lizard Labels can make the process smooth from start to finish.
Stand-up pouches are flexible packaging solutions designed to “stand” upright on shelves thanks to a bottom gusset. They’re often used in industries like:
But with all this flexibility comes the need for precise labeling.
Brands generally have two options for pouch decoration:
When it comes to pouch labels, durability and flexibility are key. Your label must adhere well to the surface without wrinkling, peeling, or fading—especially if your pouch is resealed, squished, refrigerated, or shipped.
At Leapin' Lizard Labels, we offer a variety of eco-friendly labeling options to include on your stand-up pouches. Read below to see what we offer!
Want to learn more about our materials? Check out our materials page for detailed information about our materials and photo examples.
Unlike rigid containers, stand-up pouches bend, flex, and shift. That means label shape, size, and placement require careful consideration to avoid bubbling, creasing, or misalignment.
Pro tip: Always work with your label printer to get a dieline that matches your exact pouch dimensions.
Designing label artwork for pouches isn’t just about aesthetics—it’s about function, readability, and adaptability to a flexible surface.
Want to simplify things? Ask your label printer for a dieline template and design checklist to streamline file prep.
Perfect for small-batch brands, farmers markets, or product tests. Flexible but labor-intensive, and more prone to inconsistencies.
Tips:
Ideal for higher-volume brands. Offers speed and uniformity—but requires compatible label orientation and die cut precision.
Tips:
At Leapin’ Lizard Labels, we specialize in helping growing brands bring their products to life with high-quality, custom label solutions—including stand-up pouch labels.
Here’s what you can expect when you work with us:
Our team will recommend the best label materials and adhesives based on your pouch surface, product type, and environment (e.g., refrigerated or shelf-stable).
We understand that time matters. Whether you’re prepping for a launch, trade show, or retail placement, we offer turnaround times that keep up with your pace.
Launching a new flavor or seasonal product? Need multiple SKUs without the high cost of pre-printed pouches? We’ve got you covered with cost-effective solutions for short and variable runs.
Our Epson digital presses produce stunning, full-color labels without costly plates or long setup times—perfect for flexibility and fast edits.
From dieline prep and design advice to print proofing and post-press quality checks, our team is here to guide you at every step. We don’t just print your labels—we help your brand stand out.
Labeling pouches can go wrong fast if you’re not careful. Avoid these common pitfalls:
A: It depends on your pouch dimensions and how much information you need to display. Leapin’ Lizard Labels can help you find the perfect fit and even create custom die lines.
A: Yes, but be mindful of readability. Light-colored text on a dark pouch may disappear when using clear labels. A white underlay (white ink) is often used to improve contrast.
A: Absolutely—if you choose the right materials. We offer water-resistant and freezer-grade adhesives specifically designed for cold storage.
A: Yes! With digital printing, we can produce multiple variations in a single run, saving time and reducing costs.
A: We recommend high-resolution (300 dpi) vector files in PDF, AI, or EPS format. Our team will provide dielines and setup guidelines to ensure a perfect print.
Stand-up pouches offer incredible versatility, but the right label is what brings your brand to life. Whether you’re launching your first product or scaling your SKUs, thoughtful label planning pays off in presentation, durability, and shelf impact.
At Leapin’ Lizard Labels, we’re not just your printer—we’re your partner in packaging. Let us help you find the perfect material, cut, and design so your pouch products don’t just stand up—they stand out.
Ready to elevate your pouch packaging?
Contact Leapin’ Lizard Labels today for a free quote and personalized label consultation.