Today’s consumers crave connection. From custom playlists to curated subscription boxes, personalization isn’t just a nice touch—it’s expected. In product packaging, one of the most effective ways to meet this demand is through Variable Data Printing (VDP).
Whether you’re launching a limited-edition product, personalizing labels for a holiday campaign, or simply adding batch-specific QR codes, VDP offers an innovative way to elevate your packaging without massive upfront costs or design limitations.
In this guide, we’ll break down what variable data printing is, how it works, and why it’s become a game-changer for small businesses and growing brands alike. And, of course, we’ll walk you through how Leapin’ Lizard Labels can bring your vision to life.
Variable Data Printing (VDP) is a digital printing process that allows text, images, colors, or codes to be changed from one printed piece to the next—without stopping the press or creating separate print files for each version.
Rather than printing thousands of identical labels, you can print thousands of unique labels—each with a different name, product flavor, serial number, barcode, or design element.
VDP is commonly used for:
The key? It’s all done in a single print run. Keep reading to see how it works.
The process of VDP relies on digital printing technology. Here’s how it typically works:
Customized packaging creates a sense of connection. Think of Coca-Cola’s “Share a Coke” campaign, where bottles featured popular names. That’s VDP in action—and it drove massive engagement.
People remember the brands that speak directly to them. A small detail like including a customer’s name or location on a label can foster deeper emotional resonance.
Trackable QR codes or batch-specific URLs help you measure engagement in real time. VDP makes each label an opportunity to gather insights or offer tailored promotions.
Need the same product labeled in five languages or three flavors? VDP handles versioning without requiring multiple separate print runs or setup charges.
Use VDP to create one-of-a-kind designs for holidays, anniversaries, seasonal flavors, or influencer collaborations. Consumers love exclusivity—and VDP delivers it affordably.
If you answer “yes” to any of the following, VDP is likely the best route for your next project:
✅ Do you want to personalize each label without drastically increasing costs?
✅ Are you creating multiple versions of the same product for different audiences?
✅ Is speed to market a priority?
✅ Are you working with small to medium batch sizes?
✅ Do you want to create an interactive or trackable customer experience?
Because VDP is built on digital printing, there’s no need for expensive plates, long setup times, or bulk minimums. This makes it ideal for startups, niche products, and agile marketing campaigns.
At Leapin’ Lizard Labels, we specialize in helping growing brands bring creative packaging ideas to life—including those with unique, dynamic, and variable designs.
We use state-of-the-art Epson SurePress digital printers that ensure sharp graphics, vivid colors, and seamless variable data integration.
Our team will help you set up your artwork and data files for success. Not sure how to build a variable-ready CSV file? We’ve got you covered.
We work with businesses of all sizes—from Etsy shops and farmers markets to established regional brands—so we offer flexibility in order sizes, budgets, and timelines.
With print runs completed in as little as 5-7 business days, you won’t be waiting around when inspiration (or opportunity) strikes.
Our sustainable label materials and eco-friendly printing practices align with your brand’s environmental values—without sacrificing quality or creativity.
A: Standard digital printing produces identical copies of a label, while VDP allows each label to feature different text, images, or codes—all in a single run.
A: Names, numbers, barcodes, QR codes, images, colors, languages, batch data, promotional codes—you name it. Almost any design element can be variable.
A: Yes. We typically ask for a CSV file with clearly labeled columns for each variable element. If you’re unsure how to format it, our team will assist you.
A: We don’t require large minimums. Whether you need 100 labels or 10,000, we’ll work with you to find the right quantity and price point.
A: Absolutely. We’ll send you a digital proof showing how a few sample variations will look. Once approved and paid, we begin production.
A: Yes! Just include the URLs in your spreadsheet, and we’ll generate a unique, scannable QR code for each label.
A: Most projects ship within 5-7 business days after final proof approval. Need it sooner? Contact us—we’re happy to help.
Variable Data Printing is more than just a production trick—it’s a storytelling tool. With VDP, your labels can speak directly to your customers, reflect limited-edition excitement, and scale creativity without breaking your budget.
And when you partner with Leapin’ Lizard Labels, you get more than just a print vendor—you get a team committed to helping you create packaging that delights, surprises, and sells.
Let’s get personal—together.
Want to bring your labels to the next level? Speak with our team to get started with your Variable Data Printed Labels! Contact us today to get started with your next variable data project!