The design of your labels plays a massive role in maximizing the sale potential of your products. So, don’t mistake your labels and stickers as a minor element in your products. After all, your labels can spell the difference in how people will view your brand.
Choosing the best design for your labels shouldn’t be difficult. That’s why we’ve outlined all the steps you need to take to create a hit label design for your products.
Of course, the first thing you need to do is know to whom you’re selling your products and services. While you may have a vague idea of your target customers, it’s always good to be more detailed in your research. Knowing your audience will help you design a label for them.
So, what should you ask when you do your research? Here are some questions to get to know who your target customers are:
Asking these questions will help you reach your target customers better and craft better labels for your products.
Your colors should balance being on-brand and being attractive to your customers. After all, your labels should set your product apart from the rest of your competition. Furthermore, your design color should also reflect the identity of your product. For instance, if you’re selling something spicy, you’d want to use red as the dominant color on your label. In fact, there’s a whole range of colors that you can use to evoke specific emotions from your audience.
Understanding color psychology in label printing design will help you win more customers for your brand.
Your fonts can say a lot about your label. There’s no reason you should ignore your label’s typography for vital information like ingredients, expiration dates, and your product name.
First, you need to ensure that your label’s fonts are readable. Confusing and unreadable fonts will turn off customers and will reflect poorly on your brand. Here are some things that you need to consider for your font’s readability:
Secondly, you also need to determine what your font style should be. Are you aiming to be stylish? Youthful? Smart? Choosing the appropriate fonts on your labels will help your customers understand why your product is worth purchasing.
It doesn’t matter if your labels look good. If it’s not durable enough to withstand several environmental conditions, then you’re setting your design up to fail. That’s why it’s equally important to consider packaging your materials when designing your labels. Furthermore, it would help if you also looked for a label printing service to support your labels’ wide range of materials.
Choose a packaging material that can withstand heat, moisture, and even UV lights.
Above everything else, your labels are a graphic element for your products. While words can help communicate vital information, images can also make or break your product’s sales potential. Therefore, choosing high-quality images and graphics for your designs is essential. But, don’t worry. There’s an abundance of free stock images that you can use for your labels. You can source your images from these websites:
If you’re having a hard time designing your own label, then you can use our free label templates for your designs.
Without a streamlined process to choose the best design for your labels, you’ll be unsure if the design works well for your product. At Leapin’ Lizard Labels, we work hard to make the label printing process easier for you, from assisting in designing to printing.
To learn more about our process and how we can help you, please don’t hesitate to contact our team today.