Coffee labels are an important part of the coffee business, and they can make or break a brand. The best labels tell a story and help coffee drinkers feel connected to their brews. With these five tips in mind, you'll be well on your way to making great coffee labels!
Coffee labels are an important part of the coffee business, and they can make or break a brand. Consistent presentation of a brand has proven to increase revenue by 33%, so find what works and stick with it! The best labels tell a story and help coffee drinkers feel connected to their brews. At the same time, there are certain guidelines that must be followed in order to produce quality products that retailers will want to carry on their shelves.
With these five tips in mind, you'll be well on your way to making great coffee labels!
1. KEEP IT SIMPLE
Keep it simple and clean. Use one consistent font, color scheme and layout in order to create a strong visual identity for your brand. Using a signature color can increase brand recognition by 80%. If you go with a minimalist approach, your label will look more professional and polished than if you go with something too busy or complex.
Consistency is key in label creation, as you want consumers to see your packagin and immediately recognize your brand. Think of your favorite coffee brand, you’d likely be able to spot their logo anywhere!
2. PRODUCE ORIGINAL ARTWORK
When it comes to providing labels for your coffee, it's important that you produce original artwork.
Stock art is a term used to describe the pre-designed images and fonts that are available for purchase by anyone who needs them. These are not unique pieces of work, but rather products that have been created and sold in large numbers across multiple industries. While stock art can be useful for labeling, if you're going for originality in your branding and design (which we recommend), then stock images won't do the trick!
When it comes time to create custom packaging labels in order to promote your business or product line on social media and in person at events or expositions, there are several steps you can take to ensure that every aspect of your brand stands out from its competitors:
3. TELL A STORY
Tell a story about your coffee, your business and yourself.
The best way to do this is simply by being honest. Tell people your story in the most authentic way possible. If you’re selling coffee from a farm that you own and manage, talk about it! If you have a unique way of roasting your beans or brewing them up, make sure that’s known.
If there are multiple people involved with creating the final product, be sure they all get their due credit on the label as well.
4. THINK ABOUT THE RETAILER
- Make sure the label is easy to read. When you’re shopping for coffee, you don’t want to be squinting at the label to figure out what brand it is.
- Make sure your labels are easy for customers to discard after use. If recycling bins are provided at your shop, make sure your labels fit through them so they can be recycled properly (rather than being caught in the machine).
- Think about how many times a day someone will encounter this product when it comes time to throw away their trash or recycle their materials!
5. QUALITY PRODUCTS = QUALITY LABELS
- QUALITY PRODUCTS = QUALITY LABELS
If you want to sell your product, you need to have quality labels. If you want to sell your product online, you need to have quality labels. If you want to sell your product in a retail store, then guess what? You need quality labels!
Labels are the first thing people see when they pick up your products. They’re like the first impression of a person; if it looks good, people will notice and be more interested in trying out what it says on the label (like how people would judge whether or not they want to talk with someone based on their outfit). Having a nice label can make all the difference between whether or not someone buys something from your store or not.
These coffee labels are an important part of the coffee business that should not be taken lightly
You might be wondering what the big deal is about coffee labels. After all, they’re just a piece of paper that gets stuck on a bag or jar, right?
You’d be wrong. In fact, coffee labels are an important part of the business and can make or break whether or not you sell your product. It’s important to understand this before you even consider designing them yourself or hiring someone else to do it for you.
Coffee is a very popular drink, and the label on your jar or tin of it should reflect that. It should be unique, interesting and inspiring. It should be something that you’re proud to display in your store or on your website because it represents who you are as an artist or business owner! Ready to get started on your creation? Contact our team today!