<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1055093648276704&amp;ev=PageView&amp;noscript=1">
Skip to content

Printing and Packaging Working Together

Label printing and packaging design need to work together. You want to make sure that your ideas about your design work in the ‘real’ world in that they are both manufacture-able and drive sales. If your label design is so crazy to produce that you’re going to suffer either from extra time or cost, ask yourself if it’s really worth it. Perhaps you’ve sold yourself on an idea about what your labels need to be that just doesn’t make sense. There’s nothing over the top about Izzy’s design, but it’s a smash hit. Sometimes more is less.

Label printing concerns are one area to consider. The other is whether your label and packaging ‘speak’ to your consumer. Have you checked out your product on the shelf lately? How does it stack up against competitors when you walk by? Is it noticeable, in a good way? Does it catch your eye, or is it lost in the crowd? If you’re feeling bold, ask another shopper (or three) which product they would choose, based solely on the label, and why.

Label printing and design questions should be asked early and often. If someone has feedback for you about your label that suggests some changes need to be made, remember that they are not telling you your baby is ugly. They are speaking as the voice of the consumer and/or as an advocate of you and your product who want to help you be successful.

So go ahead, ask!

If you’re curious about your label design and packaging, or if you’re ready to get started on your printing project, we’d be happy to help! Give us a call to get your project off the ground!

Ready to get started?

Join our Newsletter

Be the first to know about the latest Leapin’ Lizard news, free resources, and more!

slider-decorator-top-left

Recent Resources

Get FREE industry expertise, insights, guides (and more!) on everything from printing and design to business operations and workforce management.

FREE DOWNLOAD

Stickers 101: Your Ultimate Guide

Your Ultimate Guide

Check out Stickers 101: Your Ultimate Guide! We’re stoked for our new eBook with everything you need to know about stickers. 

FREE DOWNLOAD

How to Improve Customer Retention

What will shape the year for print companies?

It's a well-known fact that it costs less to retain a customer than to acquire one. Are your customer retention strategies up to par with the market?

FREE DOWNLOAD

2023 eCommerce Sales Trend Report

What will shape the year for print companies?

2023 is proving to be the year of the eCommerce business. What trends are impacting the industry? How far will growth go? What can you do to prepare for the impact?