<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1055093648276704&amp;ev=PageView&amp;noscript=1">
Skip to content

We’ve provided a table of primary colors and their impact on emotions and at retail – now how about secondary colors? How can you use secondary colors to impact customers through your brand, product labels, logo, etc.?

Secondary colors are made by mixing equal parts of primary colors such that a new color is born. Secondaries are less strong and ‘in your face’ than primary colors – but they influence emotions nonetheless!

Take orange, for instance. It’s a combination of yellow and red. Is there a more ‘alive’ color that you can imagine? When you want to make something ‘pop’ – orange is the way to go. So you see, color doesn’t have to be primary to make in impact.

 

Orange

  • Fun
  • Liveliness
  • Youth
  • Pop Culture
  • Bubbly
  • Fresh

Here are some more secondary colors to consider when creating your brand pallet.

Green: green is a combination of yellow and blue. Its attributes are all sunny and steady as well, just like its ‘parent’ colors.

 

Green

  • Money and Wealth
  • Security
  • Growth
  • Eco-friendly
  • Natural

Here are several secondary colors and their attributes, all in one ‘color psychology’ table.

   

 

Orange

  • Fun
  • Liveliness
  • Youth
  • Pop Culture
  • Bubbly
  • Fresh

Green

  • Money and Wealth
  • Security
  • Growth
  • Eco-friendly
  • Natural

Brown

  • Earth
  • Eco-friendly
  • Warm
  • Wholesome
  • Relaxed

 

 

Purple

  • Spirituality
  • Imagination
  • Wisdom
  • Luxury

Gray

  • Conservative
  • Modesty
  • Reserve
  • Distant
  • Solid

Have you ever wondered what the difference was between a hue, a tint, a shade and a tone?

Wonder no more!

• A hue is the property of the color under consideration – a hue of yellow or blue
• A tint is the result of adding white to any color
• A shade is the result of adding black to any color
• A tone is the result of adding gray to any color

Save

Save

Save

Save

Most Popular Articles

Ready to get started?

Join our Newsletter

Be the first to know about the latest Leapin’ Lizard news, free resources, and more!

slider-decorator-top-left

Recent Resources

Get FREE industry expertise, insights, guides (and more!) on everything from printing and design to business operations and workforce management.

FREE DOWNLOAD

2023 Print Industry Trends Report

What will shape the year for print companies?

From digital printing to advanced personalization, sustainability to diversity, we break down the top trends taking shape in the print industry in 2023. 

FREE DOWNLOAD

Setting Goals: Start the New Year Strong

Protecting Your Business from Label Liabilities

Check out Setting Business Goals: Start the New Year Strong! Learn how to set and achieve business goals, plus new technologies that will help you automate task management!

FREE DOWNLOAD

How Top Printing Companies Are Attracting New Customers

All the best tips you need to get off on the right foot as a new business

We break down nine ways printing companies are attracting new customers. Our eBook covers everything from growing and nurturing your email list to using viral and social marketing for your business.