Custom Candle Labels
Candles are a fine art and in order for them to sell these creative pieces have to catch the attention of the shopper. From candle production to the perfect packaging, the final finishing touches are the labels themselves. When creating your candle labels, different labels have different messages.
There are a few types of candle labels, all of which contain different messaging:
• Product Information Labels
• Greeting Labels
• Cautionary Labels
Product Information labels
These are arguably the most important labels when it comes to selling your candle. These labels give your candle the look and shelf appeal that drives customer to or from your candle. These labels have product information such as the company name and logo, scent, and ingredients. Because these labels are the face of your product, it’s really important to give these labels the thought and attention they merit. We all know, with the time and effort you put in to make your candles look and smell incredible, adding the perfect label to your candle will give it the ultimate glow. Of course you can go for the DIY label design but you may be compromising the shelf appeal that your product deserves, ultimately diminishing your sales. Finding the right label printer for your candle label is going to give you the results that you are looking for!
Greeting Labels
These short and sweet personalized messages are quotes or sayings that that designed for special occasions or gifts. Use greeting labels for baby showers, bridal showers, birthday parties and more. Most importantly, because these gifts are going to the people you care about most, make sure your candle label shines as brightly as your candle.
Cautionary Labels
These labels, although not mandatory, are seen as an industry standard. They help protect consumers from overuse and more importantly fire. Make sure that you give your users the tools they need to stay safe before you send your candle to the shelf . The Standard Specification for Candle Fire Safety Labeling that that has been set by ASTM International are:
• Burn within sight
• Keep away from things that can catch fire
• Keep away from children
These labels are depicted in 3 standard images that can be added to your candle label as shown below:
Other information that your cautionary labels can include:
• Removing outer packaging
• Trim the wick to no more than ¼” inch at a time
• Use in ventilated areas away from drafts
• Place in suitable candle holder
• Keep away from foreign objects
• Do not burn longer than ____ hours
Candle labels, when done right, will stand out on the shelf and will keep your customers coming back for more. Contact us today for your custom candle labels!
