When it comes to running your business, perhaps creating a phenomenal product was the easiest part for you. However, getting people to understand how incredible your product is can be the trickiest part. Just because you know how incredible your product is, doesn’t mean other people have the same understanding. If you are striving to help your product stand out from the rest, we are here to help. As a custom label printing company, we take joy in helping businesses showcase their product in eye-catching ways.
If you want your product to stand out from the rest, check out these four ways you can make it happen.
#1: Start With the Right Labeling
The first place to begin is with the right custom product labels. In order to ensure your product stands out, you need to put something in front of people that will catch their eye. Mediocre labels will leave a bad first impression upon someone, no matter how great the product inside is. While you don’t need your label to be obnoxiously loud, you do need a customized label that will help imprint a positive image in people’s mind about your product.
When you are creating a customized label for your product, think about some of the key things you wish to get across to potential customers. Does your company create locally sourced products? Make sure your label conveys that message. Do you have one major factor that makes your product different from the rest of your competition? Make sure your labeling gets that point across.
A custom label will also help you start building a brand image with those who do purchase your product. Think about it this way — your label will be the one piece of your brand that is seen over and over again by your customers. Whether you sell a hot sauce or a craft beer, your labeling will help plant a memory of your brand in the minds of your buyers.
#2: Think About Your Messaging
Speaking of custom labels, before you start ordering your first roll of labels, make sure you know exactly what your messaging should be. It is important to take the time to think about who your audience is and what you want them to know about you from the moment they see your product on the shelf. First impressions make a big difference for consumers and what you put on your labeling will play a large role in that impression.
Take the time to think over a few of the following questions as you work out your company’s messaging.
- Who is our target audience? Use this information to shape the way you convey your message. For example, if millennial dog owners are your target audience, your message will be drastically different than if a senior citizen is your audience.
- What values are at our core? If you are a company that prides yourself on integrity, make sure that is conveyed in your messaging.
- What makes us unique? Highlight the things that make your company stand out, such as a special ingredient, a local source, etc.
- What is our style? Think about how you want to portray your brand. Will you be fun and funky? Elegant and serious?
- What is our number one selling point? If you were to ask your current customers what is that makes them keep purchasing your product again and again, what would they say? This selling point should be conveyed to potential buyers.
As you ponder these questions, you can utilize your answers to start formulating the message you want to get across to customers.
#3: Spread the Word Locally
Another great way to get your product noticed is to start by spreading the word locally. Attending festivals and setting up a booth is a great way to spread the news about your outstanding product. For example, if you are selling a locally sourced hot sauce, going to a foodie festival in the area with free samples of your best-sellers is a fantastic idea for ensuring more people know about you and remember your product.
Not only can events be a superb method for spreading your name but local partnerships can also help get your name out there. Think about how you could work with another local company on a project together. This collaboration will then get your product in front of the eyes of their customer base too.
#4: Keep Innovating
One of the best ways to make sure your product stands out on the shelves is to never stop innovating and experimenting with your style. If you have a boring, outdated label, it might be time to try out some new designs. Keep innovating and testing what does better. Take the time to get feedback from your customers and learn more about what you are doing right and what you could improve.
If you need help ensuring your product stands out, reach out to our label printing team today to get started on creating the perfect custom label for your business. Our custom product labels can be designed to ensure your product is noticed. If you need help with the actual label design, we can help with that too. Our team of designers will work with you to create exactly what you want for your product image. If you already have a design in mind, put in your order today for custom product labels and start getting your product noticed.