Running a small business is a fine tightrope shimmy between finding success and learning to improvise because the market changes, often quickly and without warning. Perhaps you’ve been around awhile and you’ve had to innovate your product or services, or you’re green to small business ownership and have caught the brunt of many unforeseen challenges. Whatever position you’re in, a fast turnaround time from companies who supply your packing or labels means a lot and impacts the way you conduct business on a daily business.
Fast turnaround times are a foundation at Leapin’ Lizard Labels because we understand that if you don’t have labels, you likely don’t have a finished product to sell. Gain more insight about why fast turnaround times matter in today’s post.
The Importance of Fast Turnaround Times
Running a small business comes with a host of surprises and, even if you employ a team to track inventory and collaborate in a marketing strategy, no matter how prepared you are, things can always come at you unexpectedly.
But first, let’s dispel some common myths about fast turnaround times!
Myth 1 – Quality is compromised with fast turnaround times.
Quality does not suffer from fast turnaround times, a business has simply modified and honed their business and still delivers a great, high-quality product. There are no trade-offs.
Myth 2 – Fast turnaround times are only about quantity.
Regardless of the volume of labels that need to be printed — whether it’s 20 or 2,000 — our turnaround time stays the same — quick and lightning fast!
Myth 3 – Fast turnaround times are bad for business.
Turnaround times are never bad for business! Why wouldn’t you want a product sooner rather than later? It’s advantageous for both parties.
Below are the facts on fast turnaround times.
Fast turnarounds are great for small businesses – The ebb and flow for small businesses changes on a daily basis, so while you may be planning a new product launch a month out, a retail store may ask you to have your new products in two weeks! This cuts two weeks out of planning and prepping for the launch, so now the office and production are in go mode! The sooner you have your labels for your new product, the sooner you can build and ship them to retail stores.
Fast turnaround times increase your ROI – It’ simple, the sooner you have your labels, the sooner you can slap them on your products and sell them — an incomplete product surely does not sell, but rather sits and gathers dust!
Fast turnaround times create a better customer experience – Big companies have built their businesses off of a quality product and fast delivery. If your customers are ordering your product through e-commerce, chances are they don’t want to wait a couple of weeks to receive your product. The longer customers have to wait, the greater chances are they won’t be a repeat customer and instead will choose a company who can get their products out and in a timely fashion.
Fast turnaround times matter to your small business to increase your profits and customer retention — they’re only beneficial and will positively affect your business.