When you walk into the grocery store, what makes you decide that you’ll buy Brand A over Brand B? You don’t just walk through an aisle and grab the first thing you see, right? You take a moment to read the labels and decide based on what you see.
The same is true for your customers looking at your products. Your label is one of the most important tools to convey your brand’s story, values, and personality. Some may think that a mere label isn’t that important in the grand scheme of things, but your label design is one of the first things that can make or break a sale.
Think about it — a label is the first impression of your product. It’s what grabs your customer’s attention as they’re browsing the shelves. Customers will likely keep walking if your label design is dull, boring, or uninspired. However, if your label tells a story and catches the eye, you will likely make a sale.
What Do Labels Do?
In today’s world, we are bombarded with marketing messages. It’s estimated that the average person sees 4,000 to 10,000 ads a day! With so much noise, it can be hard to cut through the clutter and stand out, but your label has the power to do just that in a couple of ways:
Grabbing Attention
Hundreds of products are vying for your attention every time you walk into a store. In just a split second, your brain is making judgments about those products based on their packaging. This is why having a well-designed label is so important. Your label is essentially a mini billboard for your product. When potential clients see it, it should grab their interest. The label should show them exactly what your product is and what it can do for them.
Relaying Important Information
Besides looking good, labels also serve an essential function; they relay important information about your product. This includes ingredients, nutritional value, product use, and any warnings or cautionary statements. In other words, your label is often the only way customers know what’s in your product and how to use it.
Extension of Your Brand
Your label is more than just a piece of paper or plastic that you slap on your product; it’s an extension of your brand. People who see your product should feel like they’re getting a little piece of your brand through the label. This is why putting thought into your label design is essential. The colors, fonts, and overall look of your label should align with your brand personality.
How To Tell Your Brand’s Story Through Labels
Now that we’ve covered some basics let’s get into how you can tell your brand’s story through labels.
Keep It Simple
Packing as much information as possible onto your label can be tempting, but more isn’t always better. When it comes to labels, less is often more. You want your label to catch your customer’s eye, but you don’t want it to be so busy that they can’t process the information. The best way to keep your label simple is to focus on one key message that resonates with your brand. This is easier for clients to understand and remember.
Use Colors and Graphics
Your label should be eye-catching, but it must also be cohesive with your overall brand identity. For example, if your brand is about fun and excitement, you might want to use bright colors and playful graphics. If your brand is more serious and down-to-earth, you might want to stick with more subdued colors and simple graphics. It all depends on your brand’s personality!
Tell a Story
Your label is the perfect place to tell your brand’s story. Use your label design to communicate what your brand is all about. You might want to use eco-friendly materials for your label if you’re a sustainable brand. If you’re a luxury brand, you might want to use gold foil or embossing to give your label a high-end look. Even the most minor details can convey what your brand is all about.
Label Up With Leapin’ Lizard Labels
Imagine working so hard on your label design, only for the physical label to easily tear or rip — that would be such a bummer. Working with a label printing company should ensure you get high-quality labels that will stay on and look great. With Leapin’ Lizard Labels, you don’t have to worry about that. We’re a full-service label printing company that specializes in helping businesses like yours get the perfect label for their products.
Leapin’ Lizard Labels understands your brand’s story’s importance, and we can help you tell it through your labels. We do it through communication and transparency, working with you one-on-one to ensure your labels are everything you’ve ever wanted. After all, what’s a good design if it doesn’t translate your brand’s story?
Don’t get stuck with inferior labels. Contact Leapin’ Lizard Labels, and let us help you print labels that are as amazing as your products!
