You've got to love a good coffee. For many of us, It’s a means to getting through our day. Whether you love the taste or the caffeine, there are plenty of reasons why people drink coffee.
If you're looking to get some extra buzz out of your brand awareness, then check out these label ideas:
Have a great cup of coffee, then tour the local coffee shops.
Visit a coffee shop you enjoy and take a few notes on the design, color scheme, fonts, etc. that they use. Snap some photos of the packaging and any label designs they have on display. These will be a great asset in garnering inspiration for your own coffee labels.
What color scheme do you use, and what type of fonts?
Now that we've got the basics down, let's look at other factors that can help you decide on a design for your coffee label.
First, if you're selling something meant to be consumed in one sitting (like a cup of coffee), it's best to stick with bright colors and simple fonts, so people don't have difficulty reading them from a distance. Don't go too crazy with fancy fonts; they might look nice on paper, but they'll make it difficult for customers unfamiliar with them.
Next up: choose an icon or logo representing the product itself and its purpose—if possible, try using this image as part of your design instead of just having text labels overtop each item!
Include your target audience in the design process.
It's important to remember that your customers are more likely to buy something if they feel it is made for them. So when designing a coffee label, it's essential to focus on what your target audience likes and dislikes in terms of format, color scheme, and design elements. You can ask them directly or use an existing list of preferences as inspiration—but whatever you do, ensure that this information is included in the design process so that you don't end up with an out of touch product.
Make it easy to read and understand.
One of the most important things to remember when designing your label is that it should be easy to read and understand. Use a large font size and ample white space so customers can see the information clearly. You don't want them having trouble reading what you say because they are too busy trying not to drop their coffee in their lap!
The best fonts for labels are ones with clear lines, such as Arial or Times New Roman. These fonts are also great for being read at a distance—when someone picks up your product, they won't have trouble finding out what kind of coffee it is!
Make sure all of your labels follow one consistent design across all products; this will help make sure that customers know what kind of experience they're getting from each cup (or packet).
Give your brand a voice; use puns or play on words to keep it light and friendly.
If you want to keep your customers buzzing, give them a voice. Use puns and play on words to ensure they feel like they're part of the conversation. This voice must be consistent with what you stand for as a brand, so make sure it's also friendly and lighthearted enough for all ages.
For example: "Don't get stuck in traffic" or "I've had better coffee" are great examples of puns that can be used in your labels!
Your coffee label is the first thing your customers see, so make it memorable with exciting design and unique custom shapes & sizes.
Make your label easy to read with bold typography, large text, and white background—but don't forget that there are other ways to get your brand noticed. Try adding images that are familiar to your target audience. Foil printing can also help set you apart from other brands in this area by giving them an extra-special look that makes them stand out from the crowd!
Conclusion
You know how important it is to get the word out about your brand, and there are many ways to bring your business to the next level by using labels. You can use them on coffee cups, bags, and boxes, but you can also use them to attract more customers. The best part about these labels is that they're versatile and can be used for different purposes!
We hope these ideas will inspire you to start marketing yourself right away, contact us to get started!
