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Google Business Profile (GBP) is a powerful, free tool that helps businesses of all sizes manage and optimize their online presence. It enables businesses to be found on Google Maps and Search and increases visibility and credibility. In today's digital world, having a well-optimized GBP listing is essential to stay ahead of the competition. In this blog post, we'll share seven proven ways to optimize your Google Business Profile listing, ensuring you stand out and attract more customers. We'll also explain how Leapin’ Lizard Labels can help businesses with custom print projects, including labels, stickers, banners, window clings, and floor decals.

Claim and Verify Your Business Listing

The first step in optimizing your GBP listing is to claim and verify your business. This gives you control over your business information, displays accurate details, and builds customer credibility. To claim your listing, go to the Google Business Profile website, sign in with your Google account, and follow the prompts. Once you've claimed your business, Google will send you a verification code by mail or email, which you'll need to enter to complete the process.

Complete Your Business Information

Filling out your business information is crucial for your GBP listing. Include your business name, address, phone number, website, operating hours, and categories. Make sure your details are accurate and consistent with other online listings. The more complete and accurate your information, the more likely Google will rank your listing higher in search results.


Add High-Quality Photos and Videos

Visuals are essential in attracting potential customers. Add high-quality, professional-looking photos and videos to your GBP listing that showcase your products, services, team members, and workspace. Regularly update your images and videos to keep your listing fresh and engaging. Including a 360-degree virtual tour of your business is an excellent way to stand out from competitors and offer an immersive experience to potential customers.

Gather and Respond to Reviews

Customer reviews are critical in building your online reputation and boosting your GBP ranking. Encourage your customers to leave reviews on your listing and take the time to respond to each positive and negative review. This shows potential customers that you value their feedback and signals to Google that you're actively managing your listing.

Utilize Google Posts

Google Posts is a feature that allows you to share updates, promotions, events, and more directly on your GBP listing. Regularly posting engaging content can help you increase your visibility, drive more traffic to your website, and keep your customers informed. Create a content calendar to plan your posts and keep your audience engaged.

Add Services and Products

Listing your services and products on your GBP profile is an excellent way to provide potential customers with a snapshot of what your business offers. Include detailed descriptions and prices for each product or service, and keep the information updated to reflect any changes.

Monitor and Analyze Insights

Google Business Profile provides valuable insights into how customers find and interact with your listing. Regularly monitor and analyze this data to identify trends and opportunities for improvement. Use these insights to make informed decisions to optimize your GBP listing and better serve your customers.

How Leapin’ Lizard Labels Can Help Your Business

Leapin’ Lizard Labels is an eco-friendly, family-owned printer based in Fort Collins, Colorado, specializing in custom print projects for businesses of all sizes. We use the highest quality materials and believe in fair pricing, with no set-up fees or order minimums. We focus on providing an exceptional customer experience, ensuring your print projects are always perfect.

Our range of custom print projects includes labels, stickers, banners, window clings, and floor decals. Whether you're looking to boost your brand's visibility with eye-catching labels, promote a sale with vibrant banners, or direct customers with informative window clings and floor decals, Leapin’ Lizard Labels have you covered.

Custom print materials with a well-optimized Google Business Profile listing can significantly enhance your business's visibility and appeal to potential customers. Leapin’ Lizard Labels is committed to helping you make a lasting impression and stand out.

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Here's how we can help:

  • Labels: High-quality, custom labels are essential for building brand recognition and showcasing your products. We offer a variety of label materials and finishes, ensuring your labels look professional and stand out on the shelf.
  • Stickers: Custom stickers are a versatile marketing tool, perfect for handing out at events, including in packaging, or using as promotional giveaways. Choose from various shapes, sizes, and finishes to create the perfect sticker for your brand.
  • Banners: Banners are an effective way to promote events, sales, or new products. Our banners are made from durable, high-quality materials and are available in various sizes to suit your needs.
  • Window Clings: Custom window clings are an excellent way to make the most of your storefront's real estate. Use them to display your logo, promote a sale, or share important information with potential customers.
  • Floor Decals: Floor decals can help guide customers through your store or promote social distancing. Our floor decals are made from non-slip materials and are suitable for indoor and outdoor use.


Optimizing your Google Business Profile listing is crucial for increasing online visibility and attracting new customers. By following these seven proven strategies, you'll be well on your way to creating a standout GBP listing that sets your business apart from the competition. And with the help of Leapin’ Lizard Labels, you can further enhance your brand's visibility and customer appeal through high-quality, custom print projects.

As an eco-friendly, family-owned printer in Fort Collins, Colorado, Leapin’ Lizard Labels is dedicated to providing exceptional customer experiences and helping businesses like yours succeed. Contact us today to discuss your custom print needs and discover how we can bring your brand to life.

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