A mouthful of terminology that means something simply wonderful!
Through our state-of-the-art digital label printing process, we are able to provide quality labels and stickers economically in small quantities. We are able to maximize this process partly through a little lizard magic, but primarily through our high-tech equipment.
Variable-data printing is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file.
Do you use variable data in your branding?
It’s possible with modern digital printing processes to have elements of your label design, such as graphics, pictures, and text, change from one label to the next. Think of the possibilities for astonishing customization. It’s almost like the recent Coke cans with different people’s names on the front. That sort of customization is noticeable at retail. How could your label look different and special, batch-to-batch – and even item-to-item? Think of the shelf-appeal!
We also like the ability to bring in information from a database or external file. That means, without slowing down the label printing process, we can easily customize your label printing with text, logos, and more to match the retail outlets in which you sell your product.
This process is perfect for manufacturers that create private label products. You can also regionalize your products by tying the image on the label to the area in which the product is being sold. Products going to the Rocky Mountain region might have mountain imagery on the labels whereas products going to the Midwest might have rural, farmland scenes.
To create versioned labels, the label printing process begins with a basic design that indicates which sections can be altered, combined with a database that fills in the information in the changeable fields. The possibilities of the customization process are endless.
Digital label printing makes customization easy and affordable to experiment with. Instead of having to run 50,000 labels for your lot of 1,000 products to maximize the economies of standard flexographic label printing, you can now run 500 labels, then run 500 more with a seasonal message at a much lower cost. And you needn’t worry about where you are going to store 49,000 labels!