As with any form of correspondence, business-to-client communication is a two-way street. Improving in this aspect means understanding the dynamics taking place and maximizing opportunities.
As much as many would boast about being good communicators, the truth is that it is a skill you must continuously hone. Not all reach the pinnacle of practical communicative skill, which leaves no stone un-turned between two parties.
Here are some ways that you can:
Focus on Clarity
Jargon and business terms are good when talking to someone in your field who understands them. If you’re speaking with an intelligent colleague about the terminology, it’s best to use them. However, stave off the obscurity and settle for layman’s language if you’re trying to impress a regular client. Focus on making sure your message is understood.
Don’t be afraid to simplify the language if necessary. You’re here to fulfill a goal, not to boast, and speaking a language foreign to your customer could be condescending.
Be Upfront About All the Necessary Details
An unfortunate mistake that happens a lot in business conversations is the lack of complete information sharing. Before starting any communication, reiterate what you need, the steps you’ll have to take to get these things, and what is necessary for the customer to provide. You should communicate every relevant detail about the deal to the client and follow up to ensure they understand.
You’ll only prolong the desired outcome if you have to come back to this conversation because you provided an incomplete message. This wastes time with follow-up meetings, which could cost the customer more money and become a deal breaker.
Do Not Assume
Some businesses tend to make assumptions at various stages and about multiple aspects of the project or deal throughout its process. This may not always be harmful, but it can be if it leads to misunderstandings between yourself and the customer, resulting in broken trust. It also helps you avoid stereotyping the situation as being like others you have handled in the past. Just because one client’s project or result went one way doesn’t mean the next one will.
Unless you have solid proof and data that can connect you from where you are to the outcome, assumptions can lead to risk and could ultimately cost you your deal or your client altogether. Be objective and flexible when it comes to any client conversation.
Don’t Beat Around the Bush
Long-winded conversations are no longer a practice in modern business practices. Even marketing today focuses more on concise, succinct messaging. Technology has changed our culture so much that being efficient matters, no matter the mode of communication.
Skip the exaggerated rising action when trying to get your point across. Clients will appreciate that you value their time, and they will also care for yours.
Always Consider the Time and Place
The environment is always a driving factor towards getting your desired results. You cannot expect a big business decision to happen over the phone when both parties try to multitask. Before starting any communication, consider the customer’s situation. Do they have time to talk? Are they in a place with minimal distractions?
You’re better off scheduling the conversation ahead of time so that you and the client have time to prepare a better environment for a proper business discussion. Set a business meeting in a conference room or somewhere that focus can be maintained. You’ll be thankful you did once you see more of your calls turn into successful deals.
Data Is Your Best Friend
Don’t forget to back up your message with facts and numbers. There is a reason why many look to machine learning and data gathering technologies. It removes the risk and gives you a clearer picture. It can also bring you confidence knowing that the data backs up what you want to present to the client, which will come across to your clients and build their trust in you.
You should fact-check everything, even if you know the topic like the back of your hand. It can save you from an embarrassing situation where the client has to correct you or asks a question you can’t answer because you didn’t do your homework.
Always Consider Your Client
The most effective conversations happen when you’re always considering your client. They want to know you care and that you have the savvy to understand their concerns. Show an interest and thoughtfulness to them to create that connection. It’s all about how you deliver and frame them in each scenario.
For example, a simple “we” instead of “I” can create a more welcoming atmosphere in your sentences. The little things matter if you want to make the most out of your communication.
Improvement Takes Time
Improving your communication process takes time. You may still make mistakes or forget to adjust from time to time. However, with practice, the results will follow so long as you remain diligent with improving this part of your business strategy. Over time, you’ll even notice patterns and observations that you can capitalize on.
Communication is evolving, and trends may not be the same tomorrow. Identify areas of weakness you may have and see how you can work to remove or improve them.
As always, you can reach out to Leapin’ Lizard Labels to receive the best customer service you’ve ever experienced!
