The simplest solutions are often the most effective. However, in today's age of online marketing, it's all too easy to overlook some essential marketing techniques. Let's take customized labels and stickers, for instance. If you've always thought that stickers were only for kids, you'd be mistaken. Some companies fear that the stickers would devalue their brand, especially when they look cheaply made. However, strategically using high-quality custom labels and stickers can be incredibly effective for marketing at a comparatively minimal cost. Here, we'll describe a few ways stickers and labels can help your firm stand out from the competition and make your marketing stick.
Grabs People's Attention
Even if you spend a lot of money advertising, your product will have a low chance of selling if you can't catch the eye of your target audience. Set your products apart from the crowd with custom labels that draw attention to your brand. In fact, according to a recent poll, 33% of consumers are more likely to pass on a product if they don't like the label.
Labels play a vital role in drawing customers' interest. It is much easier to sell your products if the label and packaging have a distinctive and appealing design. If you want your merchandise to stick out on the shelf, consider adopting an eye-catching presentation, such as using vibrant colors or a custom size. Use a sticker to highlight your core benefits on a brochure or flyer if you offer services rather than products.
Provides Information
Grabbing people's attention is only the first step. As soon as customers see your products on display, you have a few moments to pique their interest and convince them to look closer. As a result, it's crucial to make every word count to convey the product's features and benefits. Research shows that 60% of consumers are less likely to purchase a product if the label lacks adequate information.
Most shoppers are interested in learning the components that go into a product. It is common for customers to make purchasing decisions based on the product description, which includes all relevant information on whether it's the one they need.
Labels and stickers are a great way to provide your customers with additional details regarding your products. Using a sticker, you can draw attention to essential elements that could lead to a sale. Stickers make it easier for your customers to see important information like your company's name, address, and phone number.
Improves Brand Recognition
Product labels, customized stickers, and beautiful packaging are tried-and-true methods of promoting your company or brand. In many cases, stickers are an excellent tool for promoting a brand. All over the place, you'll find logo stickers adorning everything from the back of cars to bulletin boards to telephone poles. People are more likely to notice your brand or slogan when they see it on a sticker than on a regular billboard, so using them to promote your business is a smart move.
Stickers and labels are a great way to establish your brand's trustworthiness among potential customers and put your products at the top of their minds. In addition, promotional stickers and custom labels are frequently exchanged during networking events, trade exhibits, and other conferences. As a result, your customers will be able to identify your products in the market based on their logo, color, or other branding elements.
Cost-effective Marketing
Stickers and labels both have the advantage of being affordable. Using them to get your brand in front of your target audience can be a low-cost, high-impact strategy. With customized labels and stickers, you can avoid the high cost of manufacturing branded packaging, gift boxes, shopping bags, and shipping boxes.
Additionally, you can quickly implement changes with stickers. Holiday themes can be easily incorporated into stickers, as can details regarding an upcoming sale or a noteworthy company anniversary. Stickers and labels are great for customizing almost anything because of their versatility and low cost.
Widens Your Reach
Custom labels and stickers can reach just about anywhere, whether you're giving them to long-term customers as appreciation for their loyalty, promoting yourself at trade shows, or informing new clients about how to place future orders.
It's also good to experiment with stickers and labels because of their affordability and flexibility. You can go outside the box and come up with humorous one-liners or unique designs that people will want to put on their cars, windows, etc.
The Bottom Line
Stickers and labels offer plenty of benefits when it comes to marketing. They can grab people's attention, provide information, improve brand recognition, and widen your reach at a low cost.
If you're interested in using stickers and labels to maximize your company's marketing performance and revenue, the Leapin' Lizard Labels team is here to help you succeed. With excellent service and the best labels for all your company's needs, we can help you get the word out about your products and services. Visit our website or give us a call at 970-484-0850!
