Labels can make or break your product’s attractiveness. Let us show you some key features to make your product labels stand out!
Readable and Attractive Typography
The first on this list is to choose the right fonts for your product label. After all, the primary function of product labels is to communicate information to your customers. Therefore, it’s crucial to ensure that your typography doesn’t confuse and turn them off. People will look at your product name, ingredients, expiration date, and more to decide if the purchase is worth their money. Unreadable information will severely hurt your potential to make a sale.
Here are some tips for choosing your label’s fonts:
- First, avoid using standard fonts. They’re too generic, which means they’re less appealing to the audience.
- Second, you need to ensure that your fonts don’t negatively affect your label’s clarity. While you may be tempted to go fancy with your fonts, your goal should always be maximizing your label’s readability.
- Lastly, you need to ensure that your fonts reflect your brand and product’s identity. For instance, if you want to convey strength and authority, you can use Helvetica for your product label.
Colors That Grab Attention
Of course, colors play a huge role in your label printing. You have to know which colors work for you and which colors don’t.
To do this, you need to look at both the color of your product and your container. Afterward, you need to ensure that your label colors don’t clash with your products and containers. Furthermore, like the usage of fonts, you need to choose a color palette that best represents your product and your brand. Keeping these things in mind will improve the attractiveness of your product label.
So, how can you make sure that your colors compliment your products? First, you need to match your colors. There are a lot of tools out there that can help you achieve this, such as:
Secondly, you need to find a label printing company with the technology to print your colors correctly.
Colors in your product labels will help reinforce brand recognition and increase your number of loyal customers.
Pictures speak a thousand words, which holds true with your product labels. While it’s undeniable that your typography plays a huge role in your product’s clarity, your image is a crucial element of your product’s appeal. For instance, you won’t attract customers with a low-quality, pixelated image. It would help if you made sure that your graphics clearly communicate what your product is. You can only achieve this with high-quality images, which is also vital in informing your customers about the quality of your product.
Using high-quality and royalty-free images for your products is an option if you don’t have the time to design your own. However, we strongly recommend that you create your own design for your product labels to stand out from the rest of the competition.
Use of Right Materials
The first three things on this list were all about making your product labels look good, but have you ever considered choosing materials that will make them feel good?
Label printing technologies today can accommodate unique materials that encourage customer engagement with your products. There’s an array of label printing materials that you can use for your product labels, but it all depends on your needs. For instance, some materials can withstand the summer heat and other environmental factors. You need to remember that your materials shouldn’t just be unique but also durable so that your design still looks good and is not worn down by environmental factors.
The Right Finish
Different product labels require additional finishes. Therefore, you need to know what your product needs as its finish to entice your target customers. Generally, label printing services offer two finishes for your product labels:
- Glossy Finish: This finish is perfect for you if you want your colors to pop.
- Matte Finish: Unlike the glossy finish, a matte finish is more low-key and makes your product label easier to read.
Leapin’ Lizard Labels have a simplified label printing process for all our customers. This includes price estimates and the best finish for your product labels.
On-Brand, Original Design
Finally, a great product label is unique and on-brand. It should best represent your company and what your customers will get from you. There are many ways to make your product labels original. However, knowing your company’s philosophy and identity is the first step.
Design Attractive Labels With Leapin’ Lizard Labels
Leapin’ Lizard Labels is not a stranger to designing product labels that sell. After all, we’ve dedicated our experience and expertise to the craft. We utilize the most modern technologies available to make labels that look good and last long.
Are you looking for a professional and reliable label printing company? Contact our team today, and we’ll show you why we’re a good fit.