Crush it with a minimalist look! You've undoubtedly heard the phrase "whittle it down until no more can be removed." It's the minimalist ideology, stripping all the extra bells and whistles, creating a practical and clean layout. Instead of the traditional, highly stylized, and often cluttered labels, brands embrace simple designs that focus on an overall aesthetic.
Minimalist design for product labels is a style that focuses on delivering a key message to users. It's a package or label design that has been carefully thought out to deliver one core message a brand wants consumers to know. In this sense, everything else is stripped away until only the bare necessities remain. It's characterized by elegance, simplicity, and functionality.
Below, we shared why you should also embrace minimalism in your label designs. Plus, we've included some valuable tips and tricks to employ in your product label.
Why Is Minimalism a Trend in Labels?
Trends change, but simplicity never goes out of style. Customers will always appreciate a label that makes sense and is easy to understand. That's why minimalist designs are so trendy. Here are other reasons why:
- Clean and clear: Minimalist labels remove confusion, making it easier for people to understand your message. It makes it easier for buyers to find what they're looking for.
- Easy to recognize: In the rush of modern life, shoppers don't have time for complex things. A label design that's easy on the eyes can grab buyers' attention and identify your USP.
- Eye-catching but not distracting: It doesn't distract a buyer from the essence of your message. The reader gets right to the core matter of the label.
- Simplicity equals memorability: When you repeat simplicity into a buyer's brain, they'll remember your name forever.
- Cost-effective: You'll save money because you won't have to use oversized and sophisticated labels.
Tips & Tricks on How To Make a Minimalist Label
Although colors and graphics play a significant role in marketing your business, more brands choose to have clean and simple product labels. Here are some tips and tricks on making a minimalist label that will catch the attention of your target audience.
Aim for Simplicity
Minimalist label design relies on the product's or packaging's key elements. Use fonts and colors that compliment the product or product features to keep your audience involved and interested.
Remove the Extras
This doesn't mean you don't add anything extra. It simply means that everything on the label is thoughtfully added and serves a purpose. If possible, remove the unnecessary things to keep them clean, simple, and easy to understand.
Avoid Lengthy Text
People don't have time to read lengthy texts. Be sure to select your words carefully and keep them sweet and simple. Also, use fonts that are clear and easy to read.
Establish Harmony & Balance
Even a design that looks clean and simple can have some parts that look more dominant. Balance these elements with some space or lighter elements to create a harmonious design.
Simplify Your Color Palette
Feel free to be creative with your color selection, but ensure the combination is nice to look at. You don't want a design that overpowers your message or gets in the way of readability. Usually, black, white, or neutral colors are standard for minimalist designs.
3 Minimalist Design Trends To Employ in Your Product Label
Let's be honest. The attention-grabbing, jaw-dropping simple labels are the ones that stick out in our memories forever. That's why products with minimalist designs are becoming a mainstay — not to mention easier to identify when the consumer is in a hurry.
If you're thinking of switching to minimalist design, here are trends you can implement:
Make Eye-catching Bold Claims
Minimalist designs allow you to highlight and break out a label's best features without overshadowing them or reducing their visibility. You can think unconventionally, make something basic stand out, use a unique typeface, or spell words uniquely. It doesn't have to be boring.
Tap Into the Instinctive Nature of the Consumer
You don't have to spell everything out for people. The most appropriate way to communicate a brand is to use place recognition, like on a label. For example, they should easily be able to look at your label and know your product is salsa without having you write that precisely on your label.
Focus on the Art & Design
Minimalist labels mostly use a white or transparent background and minimal graphics to create a clean look and keep the focus on the product. If possible, don't overdo the elements; use one or two colors and avoid busy patterns to keep them clear and simple.
Print Labels That Matter
In the end, minimalist labels continue to take center stage, with several brands looking to impress consumers through simplicity. We hope that our guide above helped you figure out your perfect minimalist label design. If you already have it ready for printing, Leapin' Lizard Labels can provide the best material and print them efficiently. Contact us today!
