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There are over 95,000 beauty brands in the United States as of 2022, so what can you do to make yours stand out? Labeling beauty products can be tricky, especially if you're not sure what information to include. We’ve put together a short list of five tips to help you with labeling your beauty products.

Include the product name, benefits, and key ingredients

Understanding what’s listed on your favorite products can be confusing, but it doesn’t have to be! You want to make it perfectly clear what your product is, what it offers and why someone should choose it over the other products.

  • Make sure to include the product name and a brief description of its benefits. What does the product do for the consumer?
  • Key ingredients should be listed in descending order by quantity.
  • The label should also indicate how often the product should be used.


Identify the target audience for your product

Beauty product lovers are always on the lookout for new brands and products to try, and ways to get the most out of their products. So when it comes to labeling beauty products, you want to make sure that you’re doing it right! In order to do this, you’ll want to clearly identify who you’re selling to. What is your demographic?

Knowing your audience is key in determining how best to market your products. For example, if you’re selling anti-aging cream, you’ll want to drive your marketing efforts towards older women. Keep it clean, clear, simple, and be sure to list the benefits that your product can provide to them. For more tips check out our blog on simple label design.

Use catch phrases or slogans to help sell your product

"The power of makeup": A great catchphrase to use when promoting your beauty products is "the power of [insert product name]. " This phrase really encompasses what most consumers are looking for in their cosmetics: the ability to transform their appearance and feel more confident. Use strong and simple phrases like this in your product descriptions and marketing materials to help potential customers understand what your products can do for them. "[Product] makes you look and feel [insert positive adjective(s)]! "

Make sure your labels are aesthetically pleasing

Your beauty product labels are one of the first things potential customers see when they encounter your products, so it's important to make sure they're aesthetically pleasing. Here are some ways to help you create beautiful and eye-catching labels for your beauty products:

  • Use high-quality images and visuals. Your label should feature a beautiful image that accurately represents your product.
  • Choose a distinct and recognizable color scheme that consumers can easily identify your products from.
  • Keep it simple and clean.

For more marketing tips, check out our podcast!


Highlight any unique selling points of your products

No two beauty products are alike, which is why it's important to label your products in a way that highlights their unique selling points. Use descriptive terms that highlight the benefits of your product. For example, if you have an anti-aging serum, be sure to list its key ingredients and how they work to improve the appearance of fine lines and wrinkles. It is essential to be clear and concise when listing ingredients contained in your product. Customers should be able to easily see what's in your product and how it can benefit them. Often times, your ingredients are what set your product apart from the rest of the shelf, so you’ll want to highlight wisely!

Designing and labeling your product can be overwhelming at first, but we hope these professional tips from our team will help you get started! Ready to put your plans into action? Contact us today for more information.


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