<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1055093648276704&amp;ev=PageView&amp;noscript=1">
Skip to content

According to The Marketer’s Guide to Successful Package Design, more than thirty thousand different products are available in stores, and the number continues to grow daily. Your choice of a relevant color to associate with your retail brand could influence purchase decisions dramatically. 73% of purchase decisions are made at the point of sale, says the Journal of Marketing, and the most attractive packaging (including labels) frequently wins. Schedule a consultation so we can help you design the most attractive label for your product.

free-consultation-printing-experts

Each color you choose for your next product package label will evoke a different feeling. Want something deep and moody, say, for a bottle of winter ale? Pick a deep brown or saturated gray/blue combination. And would there be any other color you’d pick for a fiery new hot sauce than red? See our blog for tips on common industry label tips.

boost-your-digital-marketing-strategy

To make it easy for our customers to select the perfect color for their product launch materials, we’ve taken common knowledge about primary colors and put them in one handy dandy reference table.

Have fun and package perfectly with custom printed labels from Leapin’ Lizard Labels — call today to get started!

 

 

 

Red

  • Hot
  • Spicy
  • Whet's the Appetite
  • Energetic
  • Passionate

Yellow

  • Sunny
  • Optimistic
  • Bright
  • Cheerful
  • Hopeful
  • Happy

Blue

  • Trust
  • Ease
  • Calm
  • Relaxed
  • Reliable

 

 

Black

  • Mystery
  • Hidden Qualities
  • Power
  • Boldness

White

  • Innocence
  • Purity
  • Cleanliness
  • Simplicity

Save

Save

Save

Most Popular Articles

Ready to get started?

Join our Newsletter

Be the first to know about the latest Leapin’ Lizard news, free resources, and more!

slider-decorator-top-left

Recent Resources

Get FREE industry expertise, insights, guides (and more!) on everything from printing and design to business operations and workforce management.

FREE DOWNLOAD

2023 eCommerce Sales Trend Report

What will shape the year for print companies?

From digital printing to advanced personalization, sustainability to diversity, we break down the top trends taking shape in the print industry in 2023. 

FREE DOWNLOAD

2023 Print Industry Trends Report

What will shape the year for print companies?

From digital printing to advanced personalization, sustainability to diversity, we break down the top trends taking shape in the print industry in 2023. 

FREE DOWNLOAD

Setting Goals: Start the New Year Strong

Protecting Your Business from Label Liabilities

Check out Setting Business Goals: Start the New Year Strong! Learn how to set and achieve business goals, plus new technologies that will help you automate task management!