Brand awareness is a crucial factor to fine-tune for any business. You want potential customers to see your product on the shelves and be intrigued enough to pick it up. So, how do you make your product packaging stand out in a sea of other kombucha brands?
Below are some tips on how to make your kombucha labels pop.
Choose the Right Fonts
One of the first things your customers will notice about your kombucha label is the font you've used. The font can make or break your design, so choosing wisely is essential. A good rule of thumb is to use a maximum of two different fonts on your label. Any more than that, and it will start to look cluttered.
Use a bold font for most of your text, so it's easy to read from a distance. And, if you want to add a little personality to your label, use a script font for your kombucha's name. Just make sure it's still legible!
Use Complementing Colors
Kombuchas are naturally beautiful products. The colors of the tea and fruits used to flavor them can be stunning. When designing your labels, consider using colors that complement the kombucha itself. This way, you can make sure that your kombucha labels pop!
Of course, don't forget to incorporate your brand colors to keep a consistent look across all your products. The important thing is to find a balance that will make your kombucha labels look great without detracting from the beauty of the kombucha itself.
Consider the Shape and Size
Whether you're still in the experimentation stage of your kombucha business or have already started selling them, you already have a bottle to place your masterpieces in. You may have noticed that there are different types of bottles available. For example, some bottles have a wide mouth while others have a long, slender neck. The bottle size will also vary, with some brands offering 12-ounce bottles and others providing 16 or even 32 ounces.
While the type of bottle you use is ultimately up to you, it's essential to consider how it will affect your label design. For example, a wide-mouth bottle will give you more space to work, while a long, slender neck may require a taller and narrower label. The size of the bottle is also something to think about, as a smaller label on a large bottle may look out of place.
It's a good idea to experiment with different shapes and sizes of labels to see what works best for your kombucha brand.
Showcase Your Brand Story
Your kombucha label is the first thing potential customers will see when they encounter your product on the shelves. You want to make sure it's an accurate reflection of your brand and tells your story in a way that will resonate with them.
One way to do this is to use high-quality, eye-catching visuals that accurately reflect your kombucha's flavor profile and ingredients. For example, consider using colorful illustrations or photography that really pops if you're using fruit in your brew.
In addition to great visuals, ensure your kombucha label tells a story to your target audience. Are you aiming for a health-conscious crowd? Use language on your label that reflects that. Or, if you're targeting people looking for an alternative to sugary drinks, make sure that's clear as well.
Consider the Texture
The material you'll be printing your label on also plays a role in making it pop. A smooth, shiny label will have a different effect than one matte or even textured. If you want your kombucha labels to stand out, consider using a material with some dimensionality. This could be anything from raised lettering to foil accents.
You can experiment with different materials and textures to see what gives your labels the look you're going for. Just make sure you choose a printer that can handle the selected material.
Your kombucha label is important because it conveys information about your brand. It also affects how your potential customers perceive your product. Follow the tips above to make your kombucha labels stand out.
Like us, you should also find a reliable printing company to ensure that your designs are printed according to your specifications. At Leapin' Lizard Labels, we're here to help you get your designs printed in no time. Contact us today for more information!